The team at Shapeshifter had already created a metahuman version of him but needed some extra data to perform a deepfake database. In record time, we set up a protocol to capture a wide range of facial expressions under various lighting conditions.

The result is a final layer of realism that Shapeshifter can apply to their animation of Luka. They created a digital entity called Luk.Ai, which was used in various TikTok videos and ads for Air Jordan X Luka Dončić.