In 2023, Cisco France, one of the main sponsors of the 2024 Olympic Games, announced a partnership with four French athletes: Ladji Doucouré, Sasha Zhoya, Pauline Déroulède, and Vincent Luis.
To promote this partnership, the creative agency “Turbo Diesel” was asked to create a social media campaign.

They created a portrait of each athlete in a series of 16 videos to make visible all the invisible details of their performance (heart rate, respiratory consistency, VMA, watts, rotation speed, reaction time, etc.). These invisible details are therefore materialized as data, thanks to Cisco.

 We were asked to 3D scan Ladji Doucouré, Sasha Zhoya, and Pauline Déroulède. Their digital doubles were animated and used by Turbo Diesel to create a series of fascinating motion design clips.